Apple has posted the Jony Ive introduction video for the iPad mini. As is typical for Apple product launch events, the video gives a behind-the-scenes look at the development the iPad mini. Both Jony Ive and iPad product marketing head Michael Tchao make appearances.
If all that we had done was take the original iPad and just reduce it, all that you would be aware of was everything that was just missing. There is inherent loss in just reducing a product in size.
What we did, was we went back to the very beginning and we took the time to design a product that was a concentration of, and not a reduction of, the original. We felt strongly that 7.9 inches was exactly the right display size, but it became clear that we had to reduce the width of the borders. So, you can still pick it up and easily use it with one hand.
Apple has also posted a new television ad for the iPad mini that features colorful Smart Covers dancing around the screen. The ad is reminiscent of the 'Colors' iMac ad from 1999 that featured spinning iMacs set to the Rolling Stones song "She's A Rainbow".
Apple has posted a video of the iPad mini media event on its website. The video is also available on the Apple Keynotes Podcast on the iTunes Store. [Podcast links: Keynotes,Keynotes in HD, Keynotes in 1080p HD]
Apple today announced an update to its full-size iPad, upgrading its processor with a faster A6X chip and implementing the new Lightning connector that debuted with the iPhone 5. The new processor delivers up to two times the CPU and graphics performance of the prior chip, while maintaining 10 hours of battery life and the same design as the prior iPad.
The new iPad now supports many new international LTE carriers, as well.
The fourth-generation iPad comes in black and white with the same pricing and storage configurations as the third-generation iPad models, starting at $499 for the 16 GB Wi-Fi models and $629 for the 16 GB cellular models.
Pre-orders for the new iPad begin on Friday, October 26 through the Apple Online Store in the US, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland and the UK.
The Wi-Fi configurations will begin shipping November 2, with the LTE configurations following two weeks later in the US, and then following in other countries.
A short video of Maxis's iPhone 4 unboxing video.
It's been a busy day with today's launch of iOS 6 and associated news, so we thought we take the opportunity to provide a roundup of today's stories to help those who might have missed something get caught up.
With the public release of iOS 6, a number of reviews have hit the Internet summarizing the new features and enhancements. Apple has of course detailed many of the changes at both its Worldwide Developers Conference in June and its iPhone 5 media event earlier this month, and Apple's broad-reaching developer program has had access to builds for a number of months, but for many people the public launch is their first time getting their hands on the new operating system. A few of the interesting iOS 6 reviews we've seen so far include:
Compared to previous versions of iOS, and compared to competing platforms, iOS 6 doesn't have the same level of customer facing pizazz this year. Sure, there's Do Not Disturb and the new Privacy features, FaceTime over 3G, Siri for iPad and iPod touch, VIP mail, Panorama photos, Safari image uploads, single-app-mode, and a few other enhancements, but making a new Maps app was a huge amount of work for Apple. Likewise, positioning Siri and Passbook for the future compromised Apple's ability to deliver in the present.
There are still gaps, to be sure, but it seems like there are fewer every year. And Apple is meanwhile trying to plant more flags with forward-looking features like Passbook. Whether it’ll take its rightful place on the Home screen with Mail and Safari, or end up consigned to the dust heap of history like Ping, it’s clear that Apple is not resting on its laurels, with iOS 6.
Simply put, there’s no reason not to update to iOS 6, and plenty of reasons for you to jump onboard.
Overall, iOS 6 is very good, with some nice touches throughout that ease pain points and refine the experience. And Passbook has the potential to be wonderfully useful. But the question marks of Maps and the App Store are big ones, integral to the ability to recommend iOS as the best platform for a smartphone purchase down the line. These are challenges that Apple will hopefully meet, but we’ll see.
In addition to the iOS 6 launch, Apple pushed out a number of other software updates for both iOS and Mac, including the following:
- Apple Releases OS X 10.8.2 with Facebook Integration and Game Center
- Apple Releases OS X 10.7.5 with Gatekeeper
- Apple Releases MacBook Pro Retina EFI Update 1.0
- 'Cards' Gains iPad Compatibility and Multi-Photo Layouts
- Apple Updates Find My Friends with Friend Location Notifications
- Apple Updates iOS iLife Apps: iPhoto, GarageBand, and iMovie
We've highlight some of the new features in separate articles:
- iOS 6: Guided Access, Also for Kids and Kiosks
- iOS 6 Brings Panoramic Camera to iPhone 4S
- Passbook Enabled-Apps Start Arriving on App Store
Our iOS 6 forums are incredibly busy with questions and comments about the latest release. Finally, MacStories has posted a nice bullet-point list of lesser-known tidbits and features found in iOS 6. We've highlighted some we found most interesting here:
- "Settings > General > About > Advertising: this is new and you can limit ad tracking by toggling the off/on button"
- "When using Safari for iPhone in landscape, you get a full screen button."
- "You can now set an alarm with a song and not just a tone."
- "Updating apps doesn’t require a password anymore."
As expected, Apple announced the iPhone 5 at today's media event. The latest model of Apple's flagship iOS device features a glass and aluminum enclosure that's 18% thinner than the iPhone 4S and iPhone 4 and weighs in 20% lighter than these previous models at 112 grams. It has a 4-inch 1136 x 640 pixel (326 pixels per inch) Retina Display giving it the same width as the iPhone 4S but a taller form factor.
The display features in-cell technology that was previously rumored that allows the display to be even thinner since the touch sensors are integrated into the display itself instead of requiring a separate layer.
Also as expected, the new iPhone features LTE connectivity using a single chip for voice and data and a dynamic antenna that can switch connections as needed. LTE connectivity will be compatible with all of the major cellular networks in the US plus others in Europe and around the world. The iPhone 5 also gets improved Wi-Fi connectivity with dual-channel 802.11(n) capability.
The new iPhone will have an A6 processor that's twice as fast as the previous A5 processor, and is 22% smaller and more efficient. Regarding battery life, the iPhone 5 will offer 8 hours of 3G or LTE talk time or browsing or 10 hours of Wi-Fi browsing or 225 hours of standby time.
The iPhone 5's rear-facing camera doesn't get a resolution bump, keeping an 8-megapixel sensor, though the sensor is thinner and the lens cover is sapphire crystal. The camera function gets a new dynamic low-light mode and faster photo capture. The front-facing Facetime camera will offer 720p HD video capture with the ability to take photos while recording video.
The iPhone 5 gets an additional microphone, bringing the total to three compared to the two present in the iPhone 4S. The microphones will be located on the bottom, front, and rear of the iPhone 5 to improve voice recognition and noise cancellation. Apple's new EarPods earphones are also included.
The iPhone 5 will come in white or black. The black version will have a black anodized aluminum back while the white version will have a raw aluminum back. The iPhone 5 will cost $199, $299, and $399 respectively for the 16GB, 32GB, and 64GB models with a contract. The iPhone 4S will be reduced to $99 and the iPhone 4 will be free with a contract.
Pre-orders for the iPhone 5 will begin on Friday, September 14 and Apple will begin shipping the new device on September 21 in nine countries including the US and Canada. The iPhone 5 will become available in additional countries next month and in 100
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