Elle is the first magazine to feature the Apple Watch in Australia with a fashion shoot starring the publication's in-house fashion editor Sara Smith. The multi-page style guide in the latest April issue offers women tips on how to make the Apple Watch work with different wardrobes depending on the time and place, such as during the weekend, at a cocktail party or in the workplace.
Apple continues to carefully curate the Apple Watch's image and exercise control over the way it's portrayed in magazines, positioning the wrist-worn device as a fashion item first and a technology device second. Apple wants the Apple Watch to be seen as trendy and sporty, perhaps in an attempt to avoid the device being viewed as overly technical and unfashionable as some people have opined about other wearables.
"For a cocktail party: Wear with a tuxedo suit and sexy heels (think Le Smoking Saint Laurent style with Alexander Wang black heels), or if you have the legs for it, a killer cocktail dress. Mix statement jewels with your watch. Try a fabulous cocktail ring and Cartier’s Love Bracelet would look great sitting side by side with your Apple Watch. It will be the perfect conversation starter at a party."
Apple Watch has been featured in several fashion and fitness magazines worldwide in recent months, including Self, Vogue, Style, East Touch, YOHO and Fitness Magazine. The wrist-worn device will be available April 24, with pre-orders starting April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch starts at $349 for the Sport model, while the 18-karat gold edition will retail for upwards of $10,000.
The most recent iOS 8.3 beta was seeded to developers on March 12, but even though its been in the hands of testers for over a week, people are still discovering hidden features. Over the weekend, two new iOS 8.3 features were found, including an update to Siri and an update to app purchase settings.
With the iOS 8.3 beta 3 installed, users can now ask Siri to make phone calls using the iPhone's speaker. If you ask Siri to "Call [name] on speaker," the call will be made via speakerphone, enhancing Siri's hands-free capabilities. If you make the same request in iOS 8.2, Siri ignores the "on speaker" part and places the call as normal.
The new feature makes it possible to activate Siri while plugged in by saying "Hey Siri" and make a phone call, all without needing to touch the phone or put on a headset for hands-free operation.
In the Settings menu of an iOS device running iOS 8.3 beta 3, there's a new option under iTunes & App Store labeled "Password Settings." In this section, there is an option to change the password settings for purchases and in-app purchases, choosing options to either "Always Require" a password when making a purchase, or to "Require After 15 Minutes."
"Always Require" and "Require After 15 Minutes" are not new settings -- the options have previously been located within the Restrictions section of the Settings app -- but a user is required to select one in order to access a new password toggle setting, which lets users toggle the password requirement for free apps on and off. When toggled on, downloads labeled as "GET" in the App Store will not require a password.
Apple's new Password Settings are not functional right now, returning a "Cannot connect to iTunes Store" message when tapped, but it's likely they will be made available in a later beta ahead of the update's public release. The Password Settings menu can also be found under General --> Restrictions.
In addition to the newly discovered features listed above, iOS 8.3 adds quite a bit of new functionality to Apple's mobile operating system. Earlier betas have introduced a wireless CarPlay feature and several emoji changes, like a new emoji picker, diversified emoji with skin tone modifiers, new flags, and new icons for the watch, phone, and computer emoji, which now resemble an Apple Watch, an iPhone, and an iMac. Most notably, keyboard spacing has been changed to prevent users from hitting the period key when they meant to hit the space key when searching in Safari.
There's also support for Google two-factor authentication when adding Google accounts on iOS, Apple Pay support for China UnionPay, new Siri languages, filtering options for Messages, and more. We've been keeping a complete list of iOS 8.3 changes in our iOS 8 Features Roundup.
Following the announcement of the brand new line of MacBooks, Apple today revealed a slight update to its MacBook Air and 13-inch Retina MacBook Pro lines.
Both the 11" and 13" MacBook Air models will be upgraded to 5th generation Intel Core i5 and i7 processors, Thunderbolt 2, and Intel HD Graphics 6000.
Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life and the all-new Force Touch trackpad. We’re also bringing the latest processors and graphics, and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air.”
The 13" MacBook Pro will receive the brand new Force Touch trackpad introduced on the new MacBook today at the Spring Forward event. Other new additions to the Pro lineup include: 5th-gen Core i5 and i7 processors with Turbo Boost Speeds up to 3.4 GHz, 2x faster flash, "faster integrated" Intel Iris Graphics 6100, and an improved 10-hour battery life. There was no mention of an update to the 15" MacBook Pro line at today's event.
The updated MacBook Air and MacBook Pro lines can be purchased starting today on Apple's online store, Apple's retail stores, and various Apple authorized retailers.
Follow the rest of our March 2015 event coverage for the latest Apple Watch information.
Following today's "Spring Forward" media event where Apple shared additional details on the Apple Watch, the company has a new online storefront that details the prices of all of the different Apple Watch combinations and individual bands. As predicted, Apple is selling the Apple Watch in pre-configured arrangements, but the company is also offering bands on a standalone basis.
The entry-level aluminum Apple Watch sport pricing starts at $349 for a 38mm model with an included sport band, while the 42mm model is priced at $399.
Standalone Sport bands are priced at $49 across the board, and are available in Black w/ Space Gray pin, Black, White, Pink, Blue, and Green. The Apple Watch Sport is only available pre-configured with Sport bands. Each Apple Watch Sport band purchase actually comes with two bands: one Small-Medium band and one Medium-Large band.
Pricing for the middle tier stainless steel Apple Watch starts at $549 for a 38mm stainless steel case with a Sport Band and maxes out at $1,099 for a 42mm Space Black Case with Black Stainless Steel Link Bracelet. The standard Apple Watch ships with a range of bands, which are also available individually at varying prices.
The Modern Buckle band, only available for the 38mm Apple Watch, is priced at $249 and is available in three sizes and three colors: Brown, Black, Soft Pink, Midnight Blue. TheLeather Loop can only be purchased for the 42mm Apple Watch and is priced at $149. It's available in Stone, Light Brown, Black, and Bright Blue. The Classic Buckle, available for both the 38 and 42mm Apple Watch, is also priced at $149. Each of Apple's leather bands is available in multiple sizes, and a guide on how all of the Apple Watch versions fit on the wrist can be found on Apple's site [PDF].
The Milanese Loop, available in both 38 and 42mm configurations, is priced at $149, while the Link Bracelet, also available in 38 and 42mm configurations, is Apple's most expensive watch band at $449.
The priciest Apple Watch, the Apple Watch Edition, starts at $10,000 with a White Sport Band that includes gold accents. The highest-priced Apple Watch Edition is the 42mm 18-karat Yellow Gold version with a Midnight Blue Classic Buckle that also includes gold accents. All of the Apple Watch Edition models appear to include special bands with gold accents that are not available individually at this time.
Apple is also selling standalone MagSafe chargers for the Apple Watch. A 1m charger and cable is available for $29, while a 2m charger and cable is available for $39.
The Apple Watch will be available for pre-order beginning on April 10. Apple will also have in-store displays that allow people to try on the Apple Watch in its retail stores on that date.
Apple has outlined specific information about Apple Watch battery life on its website, claiming that the wrist-worn device gets all-day battery life of 18 hours on a single charge based on mixed usage, and up to 72 hours in Power Reserve mode. The battery testing was conducted in March using a preproduction Apple Watch paired with an iPhone running preproduction software.
Apple claims that the Apple Watch has battery life of up to 3 hours for talk time, 6.5 hours for audio playback over Bluetooth, up to 7 hours during a workout session with the heart rate sensor on and up to 48 hours for timekeeping. Apple Watch charging times are listed as about 1.5 hours from 0% to 80% and 2.5 hours from 0% to 100% using the included MagSafe inductive charger.
Apple's claim of all-day battery life is based on using the Apple Watch for 90 time checks, 90 notifications, 45 minutes of app use, and a 30-minute workout with music playback via Bluetooth over the course of 18 hours. Apple used a 38mm Apple Watch for testing and claims that the 42mm will generally experience longer battery life. Additional magnetic chargers are available on Apple's bands and accessories page, costing $29 for a 1-meter cable and $39 for a 2-meter cable.
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